One of the top sports brands in the world, PUMA is known for designing products for world-class athletes and sports teams, whether they compete in basketball, football, golf, jogging, caps and training, or racing. Herzogenaurach, Germany, is home to PUMA’s headquarters, and more than 14,000 people work there from more than 120 different nations.
The Brand Story of PUMA
Founded by brothers Rudolf and Adolf Dassler in 1919, PUMA originates from humble beginnings as a small factory in Germany. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. Since then, more world-class athletes are seen wearing Dassler shoes, creating an international breakthrough.
PUMA Sports: Functionality & Leisure
From team sports, like football and rugby, to individual sports, PUMA supplies athletes with the best equipment on the fields, tracks and courses. Off the field, PUMA’s belief that sports is a lifestyle is seen in their stylish sports apparel designs that can be worn anywhere, anytime.
Using Sports to Promote Sustainability
Sustainability is a fundamental business value for PUMA. Through the 10FOR25 sustainability strategy for a better world, PUMA sports works to manage its environmental impact by focusing on 10 key areas, from climate change and biodiversity to human rights, in an effort to achieve shared objectives of producing better products with fewer negative environmental effects.
Forever Faster, Always First
PUMA understands the importance of creating to level up on sports performance and to keep moving forward, grounded by science. At PUMA Innovation there are five ethos that drives innovation: be a pain, be connected, be brave, be open, be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centred focus in their designs.
PUMA Against Social Injustices
Over the years, PUMA has collaborated with athletes and ambassadors who have spoken out in favour of equality for all and create caps. By encouraging activities that result in real change such as learning about the problems, and contributing to and supporting groups and initiatives, PUMA leverages their platform to assist in bringing about change.